CAPSUNIAN ECHO

COLLEGE OF MANAGEMENT UNDERSCORES COMMUNICATION MANAGEMENT IN 2023 MANAGEMENT WEEK

by Charlene J. Dela Cruz and Lorgen N. Oseta

On Mar. 27, the CM Week Celebration opens and during the first day, the Quiz Bowl Competition takes place.

Photo credit: The Heartbeat-College Publication of the College of Management Facebook page

Considering that communication is the foundation of any successful organization and that in today's digital age, effective communication management has become crucial for businesses to thrive, the faculty and staff of the College of Management (CM), in collaboration with student organizations, including FMC, CPAS, JAMMS, and MSO, organized the CM Week Celebration with the theme "Communication Management: Building Goodwill for Organizational Stability." 

The celebration started on Mar. 22 through a pre-pageant activity at SM City Roxas that showcased the talent and grace of the contestants vying for the title of Mr. & Ms. Management 2023, and followed by a week-long full of events and activities which highlighted the significance of communication management, spanning from Mar. 27 to Mar. 31. 

          "Communication is a key to building a successful business. This event is an excellent opportunity for us to exchange ideas and learn from each other, helping us all to build stronger and more successful businesses,” Mr. Third Domingo, founder of IdeasXMachina Advertising, Inc, said during his talk about digital marketing strategies.

Furthermore, the week-long celebration included a variety of activities that catered to the interests of students, faculty, and staff, such as sports and cultural activities, Search for Mr. and Ms. Management 2023, DENIM Night: Disco for a Cause, and discussions made by several speakers.

 Engr. Joel B. Garcera, a training specialist and project focal, emphasized the need for effective communication management in today's organizations while Mr. Third Domingo, the founder of IdeasXMachina Advertising, Inc, spoke about digital marketing strategies.

            Mr. Erol O. Dela Cruz, the founder of Brandally and co-owner of LEADsourcing, discussed the fortifying digital marketing, and Mr. Jeffrey Carpio, Capiz Innovation Hub Officer, presented the overview, objectives, and services of UMWAD Western Visayas.

Ma’am Karenz Odchigue, one of the Bangko Sentral ng Pilipinas staff, accentuated the need for businesses to be vigilant, recognizing the growing concern of online financial fraud, and Agent John H. Katipunan from the National Bureau of Investigation, Roxas City District Office, discussed the role of the Cybercrime Law in safeguarding businesses from cybercrime. 

"The College of Management Week Celebration became a testament to the importance of communication management in today's business landscape and therefore provided a platform for businesses to come together and learn about the latest strategies and trends in communication management," one participant expressed during an interview.